Continuing the advertising theme, here are two promotional videos for 30 Rock. The one embedded above is from Channel 5, a British channel. Compare to the one embedded below, which is from NBC, the American channel that airs the show.

Of note:

• Rock music!
• Screaming women!
• Huge hype of a celebrity appearance!
• As much as possible squeezed into 30 seconds!
• Emmy-winning best comedy!

And take note of which scenes the two are promoting. The American promo is highlighting numerous big funny moments. It’s very in your face, and cut together to make it seem very exciting. And as good as 30 Rock is, it’s not that exciting. The British promo is comparatively restrained, and the scene shown (just one, mind, not 4 or more different scenes in quick succession) is also more restrained, and probably appeals to a British audience a little more.